Hip. Quirky. Fashionable. These three words not only describe the Ella Moss collection, but its founder and designer, Pamella Protzel. An LA girl at heart, Protzel’s vision and unique style have made Ella Moss one of the fashion world’s hottest contemporary collections in just a few short years.

Protzel has always found inspiration in art, fashion, people and traveling, beginning with after-school trips to Beverly Hills and excursions to Parisian flea markets as a teenager.

After college, Protzel was hired by Moise Emquies and began working for him at his company, Mo Industries. For the next 3 or so years, Protzel worked with Moise on Leopold (a t-shirt, home and intimates line) until they decided to join forces and create Ella Moss (named after Pamella’s nickname “Ella” and Moise’s nickname, “Moss”). Designed to be comfortable, fashionable and casual, but with a bit of an edge, the brand reflects the personalities of its creators.

Today Ella Moss has a strong celebrity following and is often seen on the likes of Gwenyth Paltrow, Cameron Diaz, Kirsten Dunst, and Liv Tyler, who love the line’s bright color palettes, simple shapes and soft, wearable cottons.