For five years, Adams-Geller worked as a jobbing fit-model-cum- actress in LA; but that all changed when she met designer Jerome Dahan. He launched the Seven jeans label using Paige's perfect bum as his basis. "He said he wanted my butt to look like cherries," she laughs. "Because I didn't have the roundest ass, he said if you could give it the appearance of cherries you'd have a sensational jean." Dahan's instincts paid off - Seven was an overnight sensation and Adams-Geller became the denim industry's go-to girl, booking back-to-back fittings five days a week. It's not surprising: there's arguably no product where the fit is as important for women as with a pair of premium jeans. And anyone who's bought a pair of Blue Cult, Dickies, Hard Tail, Guess, True Religion, Bluejeanious, Joe's Jeans, Seven, Citizens of Humanity, A Gold E, Lucky Brand, Habitual, Liquid, London London, Arden B, Bebe or Wet Seal in the past five years is making the most of Adams Geller's perfect figure.

But it's clear when Adams-Geller talks that her success wasn't just down to her figure; what made her stand out is her personality - she has an easy-going sunniness and a goofy enthusiasm that's rare in fashion. "I think the reason I had a lot of success is because I wasn't just a person that stood there as a hanger while other people made suggestions," she notes. "I like people to know I have a brain, so I became very vocal as a fit model. I learnt the technical as well as the creative side... to see how I could make my hips look smaller, my legs longer, butt higher if I place pockets in certain places."

Genes or jeans, from this month Adams-Geller will be wearing just one brand: her own. Officially retired, her rear is available only for fittings at Paige Premium Denim. "I had the opportunity to see what was missing in denim," she explains. "I want to take some of the things I like about couture garments and adapt them - the way a garment feels luxurious on the inside, for example." Her capsule collection of jeans and tops will be manufactured in LA, which has replaced London, Italy and Japan as jeans HQ.